Valencia Hotel Collection Privacy Policy

Our Commitment To Privacy

Your privacy is important to us. This Privacy Statement explains how we may collect, store and use the information you provide to us, whether online, by telephone or in person. It also explains choices you can make about the way your information is collected and used.


This Web site does not collect personally identifiable information when you browse this Web site and request pages from our servers unless you voluntarily and knowingly provide it to us. This means that we will not know your name, your email address, or any other personally identifiable information just because you browse the Web site unless you: access the Web site from a link in an email that we sent; are a Valencia VIP Rewards member and log-in to your account; or are a Valencia VIP Rewards member or have created a profile and you either log-in to your account or choose to be remembered via your cookie; or you otherwise voluntarily provide us this information by typing it into fields provided on this Web site.

When you request a page from our website, we may automatically collect and store: the name of the domain and host from which you access the Internet; the Internet protocol (IP) address of the computer you are using; the browser software you use and your operating system; the date and time you access our sites; and the Internet address of the site from which you linked directly to our sites.

We use this information to determine the number of visitors to different sections of our sites, to ensure the sites are working properly, and to help us make our sites more useful. We may also use this information to personalize content presented to you; better understand how visitors use our Web site and how we can better tune it, its contents, and functionality to meet your needs.


Our Web site uses "cookie" technology. "Cookies" are encrypted strings of text that a Web site stores on a user's computer. Our Web site requires the use of a cookie throughout the online reservation process. Without cookies, we will not be able to keep information you enter on multiple pages together. For example, unless can remember the dates you used in your hotel search, we will not be able to check room availability. Cookies also enable us to customize our Web site and offerings to your needs and provide you with a better online experience on In addition, we may use cookies to:

Measure usage of various pages on our Web site to help us make our information more pertinent to your needs and easy for you to access; and provide functionality such as online reservations, Valencia VIP Rewards transactions, and other functionality that we believe would be of interest and value to you.

The types of cookies that we use are referred to as "session" cookies and "persistent" cookies. Session cookies are temporary and are automatically deleted once you close your internet browser. Persistent Cookies remain on your computer hard drive until you delete them or are otherwise removed upon expiration. We do not use cookies to ascertain any personally identifiable information about you apart from what you voluntarily provide us in your dealings with Valencia.

We may use third-party advertising technology to serve ads when you visit our Web site and sites upon which we advertise. This technology uses information about your visits to this website and the sites upon which we advertise, (not including your name, address, or other personally identifiable information), to serve our ads to you. In the course of serving our advertisements to you, a unique third-party persistent cookie may be placed or recognized on your browser.

You may set your browser to block cookies (consult the instructions for your particular browser on how to do this), although doing so will adversely affect your ability to perform certain transactions, use certain functionality, and access certain content on our website.

DAA industry opt-out here;!/.

Pixel Tags

Valencia and its third-party service providers may use pixel tags (also known as “clear gifs,” “beacon gifs,” etc.). Pixel tags are not visible to the user of the website and consist of a few lines of computer coding delivered with the webpage. Pixel tags are not used to collect any personally identifiable information about you apart from what you voluntarily provide us in your dealings with Valencia. Valencia and our email service provider may use pixel tags to improve customer service, learn how visitors use our Web site, know how many users open an email, and allow our service provider to compile aggregated statistics about an email campaign for us. Pixel tags may also allow us to better target interactive advertising, enhance customer support and site usability, and provide offers and promotions that we believe would be of interest to you.

Information We Collect When You Make a Reservation

If you would like to make a reservation at one of our hotels, we may ask you for information including name, address, telephone number, email address, credit card number, Valencia VIP Rewards number (if applicable), room preference and similar information to process your reservation. The same types of information would be requested to complete a gift certificate purchase. The personally identifiable information you provide to us for making a reservation (whether online, over the phone, or in-person) is used by us for the purpose of meeting your reservation request and providing services to you during your stay. After making a reservation or completing your stay at a Valencia hotel, unless you tell us otherwise, the information you provide may be used by us for marketing of Valencia hotels and other Valencia products. The information (other than credit card information) may also be used in accordance with the paragraphs below titled “Disclosure of Information to Third Parties” and “Emails about Special Offers and Promotions and Opt-Out” below. Valencia may use the services of third-party mail houses for the sole purpose of mailing materials. We may also use third parties to operate our telephone reservation systems.

Information We Collect When You Join Our Valued Hotel Guest Loyalty Rewards Program

At your choice, you may elect to join our Valued Hotel Guest Loyalty Rewards Program. As part of the registration process, you may provide us information including your birth date, preferences regarding amenities, services or room type, and other information you decide to provide to us. We will use that information to administer Valencia Hotel Collection loyalty rewards program and provide you the opportunity to maximize the benefits of membership. We will only disclose Valued Hotel Guest Loyalty Rewards member information to: Valencia Hotel Collection of companies, person(s) authorized by you; owners or franchisees of Valencia hotels, fulfillment houses, email service providers and mail houses that process mail for such entities; companies with whom Valencia has a strategic relationship as described in the Paragraph below titled “Emails about Special Offers and Promotions”, and marketing companies that provide services to Valencia Hotel Collection of companies and owners or franchisees of Valencia hotels; in each case for the following purposes: in order to better service your account and preferences by keeping you informed of your account status and activities through printed or electronic statements; to assess your entitlement to benefits; to collect and process charges incurred by you in Valencia facilities; to offer you additional products and services; send periodic satisfaction or market research surveys; to offer you products or services from select reputable companies with whom Valencia has a strategic relationship because we believe their offerings will be of interest to you; and to promote any products or services that now or in the future may be co-branded with Valencia products or services.

When choosing to become a Valued Hotel Guest Loyalty Rewards member, you will have consented to receive all of the kinds of information described above. However, you will be given the opportunity to define and modify your mailing preferences.

Information We Collect When You Create a Personal Account

We may offer web-based tools allowing you, at your choice, to create a personal account. You may choose to provide information such as your name, address, email address, room type, frequently visited cities, travel activities (e.g., golf, tennis), and similar information. Creating a personal account can make it more convenient for you to make reservations by eliminating the need to repeatedly enter personal preference information. It will allow us to inform you about special offers and promotions that may be of interest to you. You are required to protect the confidentiality of any password or user ID we provide to you. You should also log off or close your browser after you visit any secure areas of our site in order to help protect against unauthorized access by third parties.

How We May Use Your Email Address

If you provide us with your email address, we may use your email address to: send a confirmation of your reservation; send you a pre-arrival message summarizing your confirmation details and providing other information about your stay, our services, the hotel, and the area; notify you about special offers and promotions as described in the paragraph below titled “Emails about Special Offers and Promotions”; send you copies of your hotel bills when you request them or if we make such a feature available, and you elect to subscribe to it; send you periodic satisfaction or market research surveys; and for other purposes expressly described in this Privacy Statement.

On occasion, we may use third parties to provide us with additional contact information about you given the information you provided to us directly. For example, if we know your name and postal address, we may use a third party to provide us with your email address or telephone number. We would then use this information for market analysis and marketing purposes in accordance with this Privacy Statement.

Emails about Special Offers and Promotions

It is our intention to only send you email communications that will be useful to you and that you want to receive. When you join Valencia VIP Rewards, make a reservation, request a copy of your hotel bill via email and provide your email address or otherwise provide us your email address, we may periodically contact you via email and provide information about special offers and promotions that may be of interest to you. These communications will relate to Valencia offers which may also include the promotions of select, reputable third parties with whom Valencia has a strategic marketing relationship because they offer products or services that we believe would be of interest to you. We typically use third party email service providers to send emails. These service providers are contractually prohibited from using your email address for any purpose other than to send Valencia related email.

Disclosure of Information to Third Parties

Valencia Hotel Collection may use the services of third parties, such as market researchers, fulfillment houses, email service providers and mail houses that process mail for Valencia Hotel Collection of companies, persons authorized by you, and Valencia hotel owners or franchisees as well as such entities and marketing companies that provide these services for Valencia Hotel Collection of companies and Valencia franchisees. These parties are contractually prohibited from using personally identifiable information for any purpose other than for the purpose Valencia specifies. We do provide non-personally identifiable information to certain service providers for their use on an aggregated basis for the purpose of performing their contractual obligations to us. Except as described in this paragraph and the Paragraphs titled “Valencia VIP Rewards Communications and Use of Member Information” and “Emails about Special Offers and Promotions” we do not permit the sale or transfer of personally identifiable information to entities outside of Valencia Hotel Collection family of companies and hotels and our third-party service providers for any non-Valencia use without your approval.

Based on your payment choices, and regarding how you wish to earn rewards points through a third party (e.g., participating airlines and other company loyalty programs), we do need to transmit certain transaction information to these companies so that your point and transaction activity is accurately recorded.

Procedures for Opting Out

We provide you the ability to define and modify your mailing preferences online at any time, including unsubscribing from all marketing communications.

When you receive an email, you may be provided the choice to opt-out of future emails by following the instructions provided in the email.

You may also opt-out online by updating your personal account, or sending a letter to Internet Customer Care - Unsubscribe, Five Post Oak Park, 4400 Post Oak Parkway, Suite 2800, Houston, Texas 77027. Please allow 15 business days for us to process your opt-out.

Credit Card Information

We do not share or sell your credit card information with any third parties except to the extent necessary to complete the transaction for which you provide the credit card information. We may provide web-based tools allowing you, if you choose, to include your credit card information in your personal account information. Your credit card information may be used for subsequent reservations to increase reservation speed and eliminate the need for you to repeatedly enter your credit card information. The security of this information is addressed in the security section below.

Securing the Transmission and Storage of Credit Card Information and Other Security Measures

When we ask you for credit card data, it is transferred over a Secured Sockets Layer (SSL) line, provided you are using an SSL enabled browsers such as Microsoft Internet Explorer or Netscape Navigator. The areas of our Web site that request credit card information are Verisign Secured.

After information reaches Valencia, it is stored on a secure server that resides behind firewalls designed to block unauthorized access from outside of Valencia. Because laws applicable to personal information vary by country, our hotels or other business operations may put in place additional measures that vary depending on the applicable legal requirements. Information collected on the Web sites covered by this privacy statement is generally processed and stored in the United States.

We maintain physical, electronic, and managerial procedures to safeguard and secure the information we collect online or store electronically. We may hire third parties to store and manage data provided they observe the same or equivalent security and privacy guidelines. However, because of the inherent risks associated with the internet, we cannot provide a 100% guarantee of data security. In the event of a security breach caused by hackers, third parties, or events not reasonably within the control of Valencia, Valencia will comply with legal requirements regarding notice of that breach, but you agree that Valencia will not have any other liability other than providing the required notice. If you do not agree to this waiver, you should not provide personally identifiable information to Valencia.

Other Sites

Valencia is only responsible for the privacy statement and content of this Web site. We are not responsible for the privacy practices or the use of cookies on Web sites that you have accessed this Web site from and to the non-Valencia Web sites that you may access from this Web site.

Legal Issues

This is a United States Web site and is subject to laws of the United States and the State of Texas. Valencia will disclose personally identifiable information without your permission when required by law, or when we in good faith believe that such action is necessary to investigate or protect against harmful activities to Valencia guests, visitors, associates, or property (including this site), or to others. We may also disclose information without your permission to the extent necessary to enforce any contract we have with you or obligation you owe us.

If you are a customer who resides in the State of California, you have the right to request from Valencia a list of third parties with whom we shared personally identifiable information about you for their own direct marketing purposes during the previous calendar year. Valencia does not share personally identifiable information with third parties except as permitted in this Privacy Statement. Many of our hotels are under separate ownership, and the owners and operators of our hotels may be permitted to use the personally identifiable information they receive from Valencia for their direct marketing purposes. If you would like to request information about any third parties that may have obtained personally identifiable information about you during the immediately preceding calendar year, please send an email to or letter to Valencia Hotel Collection, Attn: Internet Customer Care, Five Post Oak Park, 4400 Post Oak Parkway, Suite 2800, Houston, Texas 77027.

Our Commitment To Children's Privacy

Protecting the privacy of children is especially important to us. For that reason, we never collect or maintain information at our Web site from those we actually know are under 13, and no part of our Web site is structured to attract anyone under the age of 13. It is our policy to comply in all respects with the Children’s Online Privacy Protection Act (COPPA).

Phishing Warning

Please note that Valencia will never send you an email requesting your user name, password, credit card number, or social security number. If you receive an email that looks like it's from Valencia but asks you for your credit card number or social security number, it's a fraudulent email, or "phish." We recommend that you do the following:

  • Forward the email to the Federal Trade Commission at or call 1-877-FTC-HELP (1-877-382-4357) to report it. The FTC uses the spam stored in this database to pursue law enforcement actions against people who send deceptive email.
  • Delete the email.

If you believe "phishers" have gotten access to your personal or financial information, we recommend that you also do the following:

  • Change your password.

Please be aware that the perpetrator may attempt to use your information to establish accounts or obtain credit at other businesses in their name. Valencia is not responsible for the actions of "phishers," even though the email may appear to have been sent by Valencia.

Comments or Feedback

If you have comments or would like to provide feedback to this Privacy Statement, please contact us at or by sending a letter to: Internet Customer Care, Five Post Oak Park, 4400 Post Oak Parkway, Suite 2800, Houston, Texas 77027.

Changes to this Privacy Statement

In the future, we may need to change this privacy statement. All changes will be made here so that you will always know what information we gather, how we might use that information, and whether we will disclose it to anyone. If we change our Privacy Policy statement in a manner that expands our rights to use or disclose your data, we will send you notice by email with a description of the change. You will have an opportunity to reject that change by using the "opt-out" procedures described above or in that email. Our goal is to provide you at least thirty days' notice before the change is effective, but that may not always be possible. If you do not opt-out, the amendment may be retroactive to the information you previously supplied. If we change our Privacy Statement in a manner that does not expand our rights to use or disclose your data (i.e., to update the policy to address new legislation or to change references to names or marks), then we may post the new Privacy Statement without sending an email to you. That new policy will take effect once it is posted on this Web site.

Site Security for Valencia Hotel Collection

Thank you for your interest in Valencia Hotel Collection, our website (the “Site”), our hotels and our services. We hope that you will enjoy learning more about Valencia Hotel Collection Inc., our history, expertise and portfolio, and our hotels. So that you may fully enjoy the Site and our online services, we would like for you to be aware of the terms that govern your use of the Site.

As used in these Terms and Conditions (these “Terms”), “you” and “your” refer to the user of the Site (each a “User”). “Valencia,” “we,” “us,” and “our” refer to Valencia Hotel Collection Inc., together with their respective subsidiaries, the parent or affiliated companies and/or third-party licensors.

BY USING THE SITE, YOU SPECIFICALLY AGREE TO THESE TERMS. If you do not agree to the terms below, you are required to exit the Site and make no further use of the Site.

You also should read our Privacy Statement above, which contains important information about your use of the Site and our use of the information you provide to us.

Ownership of All Materials on the Site

All of the information and materials on the Site (collectively, the “Materials”), are the valuable property of Valencia and are protected by copyrights, trademarks, trade secrets, or other proprietary rights. All Materials are copyrighted as a collective work under the U.S. copyright laws, and Valencia owns a copyright in the selection, coordination, arrangement, and enhancement of the Materials.

Restrictions on Your Use of the Site

You are granted a limited, non-exclusive, non-transferable, and revocable license to copy and display the Materials in accordance with these Terms. You may not modify, remove, delete, augment, add to, publish, transmit, participate in the transfer or sale of, create derivative works from, or in any way exploit any of the Materials, in whole or in part. Except as permitted by the fair use privilege under the U.S. copyright laws (see, e.g., 17 U.S.C. Section 107), you may not upload, post, reproduce, or distribute in any way materials protected by copyright, or other proprietary right, without obtaining our permission.

In addition, you may not do any of the following:

  • modify, reverse-engineer, decompile, disassemble, download (other than temporary loading into your browser while accessing the materials), reproduce, copy, or resell the site, the materials or any portion or derivative thereof;
  • copy or download any user’s account or personal information for the benefit of any third party;
  • enable high volume, automated, electronic processes that apply to the site or its systems; use any robot, spider, data miner, scraper or other automated means to access the site or its systems for any purpose;
  • interfere or attempt to interfere with the proper working of the site;
  • bypass any of our measures used to prevent or restrict access to any portion of the site;
  • frame or utilize framing techniques to enclose any trademark, logo, or other proprietary information (including images, text, page layout, or form) of the site or the materials;
  • use the site and the materials for any purpose other than their intended purposes to provide users with additional information about Valencia Hotel Collection and its services, subject to these terms;
  • post or transmit through the site any unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, sexually explicit, profane, hateful, racially, ethnically, or otherwise objectionable material of any kind, including but not limited to any material that encourages conduct that would constitute a criminal offense, give rise to civil liability, or otherwise violate any applicable local, state, national, or international law;
  • use the names, trade names, trademarks, service marks, or logos of Valencia or any of its clients, including but not limited to in any meta tags or any other “hidden text” or compile, repackage, disseminate or otherwise use data extracted from the site.

We reserve the right to prohibit or restrict conduct or communication that we deem in our sole discretion to be harmful to users, us, our affiliates, the site, or any third party, or to violate any applicable law.

Unauthorized use of the site or the materials or violations of these terms may subject the user to civil and criminal penalties.


We value User feedback about the site and the materials. Upon submission, all creative suggestions, ideas, notes, artwork, drawings, stories, concepts, or other information of any nature (collectively, “Submissions”) submitted by you to us (whether through the Site or otherwise) shall be deemed to be, and shall remain, our sole and exclusive property. You shall be deemed to have irrevocably assigned all or your worldwide right, title and interest in and to such Submissions to us, and waived any “moral” or author’s rights therein. None of the Submissions shall be subject to any obligation of confidentiality on our part, and we shall not be liable for any use or disclosure of all or part of any of the Submissions. Without limiting the generality of the foregoing, we shall exclusively own all now known or hereafter existing rights to the Submissions of every kind and nature throughout the world, and shall be entitled to unrestricted use of the Submissions for any purpose whatsoever, commercial or otherwise, without compensation to the provider of the Submissions.

Changes to these Terms

We reserve the right to make changes to posted policies and these Terms at any time. It is our policy to post a notice on the Site alerting users of a change, but we will not be responsible if, for any reason, we fail to do so. Your use of the Site or the Materials after a change in these Terms will constitute your acceptance of the revised Terms.

We also reserve the right to modify the site and the materials from time to time without notice.

Disclaimers and Limitation of Liability

We provide the site and the materials on an “as is” and “as available” basis. To the fullest extent permissible by applicable law, we disclaim all implied warranties, including but not limited to, implied warranties of merchantability, title and non-infringement, and fitness for a particular purpose.

Without limiting the foregoing, we make no representation or warranty of any kind, express or implied: (i) as to the operation of the site, or the information, content, or materials included thereon; (ii) that your access to the site will be uninterrupted or error-free; (iii) as to the accuracy, reliability, or currency of any information, content, or materials provided through the site; or (iv) that the site, its servers, the materials, or e-mails sent from or on behalf of us or the site are free of viruses, scripts, trojan horses, worms or other harmful components.

We do not guarantee or warrant any results for any development or management projects, and no statements or declarations from representatives of Valencia Hotel Collection, whether written or oral, should be relied upon as guarantees or warranties of results for any such project.

We cannot and do not guarantee the continuous, uninterrupted, or secure access to the site or any related services. The operation of the site may be interfered with by numerous factors outside of our control.

Under no circumstances shall we be liable for any damages that result from the use of or inability to use the site, including but not limited to reliance by a user on any information obtained from the site or that result from mistakes, omissions, interruptions, deletion of files or e-mail, errors, defects, viruses, delays in operation or transmission, or any failure of performance, whether or not resulting from acts of God, communications failure, theft, destruction, or unauthorized access to our records, programs, or services. User hereby acknowledges that this paragraph shall apply to all information, content, and material available through or described on the site.

We will not be liable for any indirect, incidental, special, or consequential damages arising from the use of the site or the materials, even if you have advised us of the possibility of such damages.

You agree that the maximum liability that we may have under these terms or relating to the use of the site or the materials by you is a refund of the fees you paid to us for your use of this site if any.

Certain state laws do not allow limitations on implied warranties or the exclusion or limitation of certain damages. If these laws apply to you, some or all of the above disclaimers, exclusions, or limitations may not apply, and you may have additional rights.


Links to other sites we think may be of interest to you are provided for your convenience. By providing these links, we are not endorsing, sponsoring, or recommending such sites or the materials disseminated by or services provided by them. We are not responsible for the materials, services, or other situations at or related to or from any other site.

Provisions of these Terms Are Severable

The provisions of these Terms are intended to be severable. If for any reason any provision of these Terms shall be held invalid or unenforceable in whole or in part in any applicable jurisdiction, such provision shall, as to such jurisdiction, be ineffective to the extent of such invalidity or unenforceability without in any manner affecting the validity or enforceability thereof in any other jurisdiction or the remaining provisions hereof in any jurisdiction.

Applicable Law and Jurisdiction for these Terms

The Site and the Materials are created and controlled by us in the State of Texas. The laws of the State of Texas will govern these Terms, without giving effect to any principles of conflicts of laws. Each of you and we agree to submit to the nonexclusive personal jurisdiction of the courts located within Texas and waives any objection to venue in said courts.

General Provisions

Except for the Privacy Policy and as described in the next sentence, these Terms, including all documents or web pages referenced herein, represent the entire understanding between you and us regarding your use of this Site and the subject matter of these Terms and supersede any prior statements or representations. In the event that you have used the Site to obtain additional information about our project management, development services or other services and you then enter into a contract with us for the provision of such services, those services will be governed solely by the terms of that separate written agreement executed by us, and this Site and any information contained in the Materials shall not apply.

Each of you and us are independent contractors, and no agency, partnership, joint venture, employee-employer, or franchiser-franchisee relationship is intended or created by these Terms.

Headings used in these Terms are for reference only and shall not affect the meaning of any terms.

Trademarks on this website

  • The V logo is a registered trademark of Eland Investment Corporation.
  • "VBAR" is a registered trademark of Valencia Hotel Collection
  • "GREAT SPACES IN GREAT PLACES®" is a trademark of Valencia Trademark Corporation.
  • “The Domain” is a trademark of RREEF Domain.